Athletic Ambassadors: Melo in New York With A New Game; In Hair Care!!

Premiere Post for the "TIP OFF" of Men's Month -
Carmelo Anthony

Melo, not only was he the man of the hour for New York this spring (although the Knicks didn't make it to the NBA finals); recently he signed a multi-year spokesperson deal with Johnson Products Company in April 2011.

Anthony will be playing for the Ultra Sheen's Men's team; targeted at the trendsetting man who has style and swagger (and Melo def has swag down pact!) Today, no one better exudes the “trendsetting man” than NBA All-Star, Carmelo Anthony, who has signed on to lend his voice and celebrity to the Ultra Sheen® Men™ line.

JPC CEO, Eric Brown says, “Adding Carmelo Anthony to the Johnson Products Family as well as having him represent the Ultra Sheen® Men™ brand to the community will certainly bring excitement to our new brand.”

JPC’s partnership with Carmelo Anthony is the first of its kind for the new management team at JPC.This deal with Carmelo Anthony is a part of the company’s strategic plan to regain its prominent global market share. The deal will feature Mr. Anthony in advertising and promotional campaigns, cause-marketing and community outreach programs as well as in personal appearances for JPC and Ultra Sheen® Men™. Mr. Anthony will also be involved in the development of innovative new grooming products for JPC.

“I am very excited about joining the team at Johnson Products Company. I have fond memories of Ultra Sheen® products from my childhood days and they have such a long-standing and rich reputation that it was very easy for me to agree to be a part of this new effort,” said Carmelo Anthony. “Being a part of the Ultra Sheen® Men™ launch and influencing young men to ‘Step Up Their Game’ in every aspect of their lives is truly what I am all about.”

There you have it Fellas.. so step up your Grooming Game!!!

For more info on Ultra Sheen products click here: http://www.johnsonproducts.com/products/ultrasheenmen