
He launched UR - a follow up line to USHER SHE-in early 2008 and VIP in 2009. Usher stepped up to the plate with the big wigs in the fashion and beauty industry; in addition to fellow superstars with launching a string of smell goods! To top that news off -- when the Liz Claiborne company kicked the fragrances division to the curb - Raymond took off with this line of cologne and perfumes and inked a licensing deal with Elizabeth Arden -who houses Jay-Z's Roc-A-Wear and Mariah Carey's fragrances.
The Ultimate Usher-Boy - doing some big things! Check out the PrintAds, Photos,and the Ad Campaign!!!
Click on the Pic to Access the Commercial run!

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