2011 Fall Fragrance Launch is Sean John's EMPRESS

CocoaCos' 50th Blog Post (YAY!!!!!) is Sean John's new women's fragrance - EMPRESS.

SJ Fragrances stated, "the woman who wears Sean John Empress is a force of nature: powerful, captivating and uniquely feminine." And I must say Sean Combs knows what type of woman he is looking for and know what she should exude. Which is why the beauty industry is mainly spear-headed by men - men are the architects to all the enhancements that women rely on daily. Gotta love the two geeks that created that BOMBSHELL in WEIRD SCIENCE!

Any... WHO! The fragrance explodes with an exotic intensity and sparkle with Key Lime, Mandarin Imperial, Starfruit and Imperial French Berry. A passionate heart exudes femininity with notes of Peony, Cardamom and Ambrette seed and the dry down is one of glamour and sensuality with notes of Vanilla, Sandalwood and Caramel blended with a Second Skin accord.

Check out Kelly Rowland, Empress' spokesmodel/person, speaking at the Empress Launch party in SouthHampton at the Ciroc Cabana Club (Ms. Motivation!!!!) Click on the photo below..

Empress is exclusively sold at MACYs. With a $57 purchase you will receive a GWP Sean John Bag..

Click the link for the ad commercial (Diddy n his movies):

http://www.youtube.com/user/SeanJohnEmpress?v=_kE0_4Y9u8Y&feature=pyv&ad=7880828289&kw=sean%20john%20empress

NUMERO UNO for the Fabulous Five Men's Fragrances goes to .......(drumroll.....)

AND THE COCOACOS AWARD goes to -- who else but Sean "Puffy/Diddy/Swag/King" Combs!

This guy is not only a MOGUL - but he is thee trendsetter of the decade!! The hip-hop icon, black male, music mogul, pop-star - the first to do it - the first to launch a fragrance called Unforgiveable! And turn the fragrance industry inside out and create a friggin house for the collection.

Diddy launched the Unforgiveable men's fragrance with Estee Lauder in 2007 and won the Annual FiFi Awards for Fragrance of the Year (Men's Luxe) - A Tie- with Terre d'Hermes - Hermes (eyebrows up right?!?!) Yea, well Diddy did it - now I get the nickname!

With his can't stop - Won't stop frame of mind - he had to launch a women's line too - afterall we are unforgiveable - well the Bad Girls are.

HUSTLE HARD - PLAY HARD --
Check out this Video Reel of Diddy Promoting his FRAGRANCE LINE!!

He consistently kept the brand in line with his vision for the fragrance much like his aliases, Unforgiveable, Couture, Black, Eau Fraiche, Electric, I Am King, I Am King of the Night, and newly launched Empress - the feminine equivalent to I Am King!

If this is not a house of fragrances - then I don't know what it is!!

Click the picture for more SWAG!

The photo below will link you to the Mini-Movie for I AM KING:

CONGRATS TO DIDDY FOR HIS FRAGRANCE SUCCESS!