RANK#2 - JAY-Z's Roc-A-Wear 9IX
Jay and his camp linked up with Elizabeth Arden back in 2008 and launched the fabulous lady snatcher cologne! His ability to draw all ears and eyes on him was the vital instrument to the success of this product! If he can sell-out stadiums across the world - imagine what he did for Elizabeth Ardens company $$$$$$$ I bet someone had to get a few rakes!
Check out the TV Spot that launched in 2008:
Roc-A-Wear was inspired by the brand itself. The fragrance and the advertisements were aligned with everything Roc-A-Wear is and was. Jay did not stop at 99 - shortly after in August 2009 he launched RocAWear X (10) - a celebration to the 10 year anniversary of the Roc-A-Wear company which was established in 1999.
For more info on JAY JAY FAB! (click the photo of Jay-Z))
No comments:
Post a Comment