NUMERO UNO for the Fabulous Five Men's Fragrances goes to .......(drumroll.....)

AND THE COCOACOS AWARD goes to -- who else but Sean "Puffy/Diddy/Swag/King" Combs!

This guy is not only a MOGUL - but he is thee trendsetter of the decade!! The hip-hop icon, black male, music mogul, pop-star - the first to do it - the first to launch a fragrance called Unforgiveable! And turn the fragrance industry inside out and create a friggin house for the collection.

Diddy launched the Unforgiveable men's fragrance with Estee Lauder in 2007 and won the Annual FiFi Awards for Fragrance of the Year (Men's Luxe) - A Tie- with Terre d'Hermes - Hermes (eyebrows up right?!?!) Yea, well Diddy did it - now I get the nickname!

With his can't stop - Won't stop frame of mind - he had to launch a women's line too - afterall we are unforgiveable - well the Bad Girls are.

HUSTLE HARD - PLAY HARD --
Check out this Video Reel of Diddy Promoting his FRAGRANCE LINE!!

He consistently kept the brand in line with his vision for the fragrance much like his aliases, Unforgiveable, Couture, Black, Eau Fraiche, Electric, I Am King, I Am King of the Night, and newly launched Empress - the feminine equivalent to I Am King!

If this is not a house of fragrances - then I don't know what it is!!

Click the picture for more SWAG!

The photo below will link you to the Mini-Movie for I AM KING:

CONGRATS TO DIDDY FOR HIS FRAGRANCE SUCCESS!